Southwest Valley Chamber

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Study shows Chamber Membership has a Major Impact on Small Businesses

Small businesses represent the largest segment of most local chamber membership rolls, and the study indicates that chamber membership has consistent and powerful benefits for small business members. If respondents know that a small business is a member of its local chamber, the business enjoys:

  • A 49% increase in favorable consumer ratings

  • A 73% increase in consumer awareness

  • A 68% increase in its local reputation

  • An 80% increase in the likelihood that consumers will patronize their business in the future.

— Shapiro Study, 2012