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Study shows Chamber Membership has a Major Impact on Small Businesses

Small businesses represent the largest segment of most local chamber membership rolls, and the study indicates that chamber membership has consistent and powerful benefits for small business members. If respondents know that a small business is a member of its local chamber, the business enjoys:

  • A 49% increase in its consumer favorability rating

  • A 73% increase in consumer awareness

  • A 68% in its local reputation

  • A 80% increase in the likelihood that consumers will patronize the business in the future.

— Shapiro Study, 2012